Advisor Deck — February 2026

Peppy

Don't look for free.

23¢

What a worker's attention was worth.
To everyone except the worker.

Over $0+/user/year extracted.

$0
Returned to users

$40B+ in OOH advertising. Zero attribution. Zero value back to the audience.

Blind Spot

Meta US ARPU

$0+ /yr

OOH Market Size

$0B+

Measurement standards + blockchain settlement = attribution unlock.

1998

CPC built a $4T company

GoTo.com → Google → AdWords → Alphabet

2026

We invented Cost Per Presence

CPP → Peppy → ?

Passive. Verified. Rewarded.

  • User: App + Bluetooth. That's it.
  • Screen: BLE beacon. <$10. Multi-year battery.
  • Advertiser: Verified CPP. First time ever.

How Peppy makes money

Protocol fee on every CPP transaction
Analytics SaaS for advertisers & operators
Gem spread (buy/sell rate differential)
Premium features (token-gated)

1 billion PeppyCoin. Hard cap.

Earn: verified presence, operator rewards

Burn: staking boost, premium unlock, gem purchases

Daily mint cap: 1,000,000 — enforced on-chain

Ecosystem 40%
Treasury 25%
Team 20%
Investors 10%
Liquidity 5%
Mint↔Burn

The OOH attribution gap is real — and crowded with half-solutions.

Measurement
User Value
Physical World
Open Protocol
Foursquare
✓
—
✓
—
Brave/BAT
—
✓
—
✓
Mode Mobile
—
✓
—
—
Sweatcoin
—
Dying
—
—
Peppy
✓
✓
✓
✓

Testnet live. Smart contracts deployed. Architecture production-grade.

Built

✓7 smart contracts on zkSync Sepolia
✓.NET microservices architecture
✓BLE + GPS verification
✓Solution design v1.5 complete

Next

Closed beta (Melbourne, Q2)
10 screens · 100 users
Real CPP data

Then

Seed round with pilot data

Not a crypto team. Enterprise engineers with Web3 production experience.

Andy Tsang

Co-Founder & CEO

B.Eng Product Design — Swinburne University

AppleLEDPoint SolutionsChain Block Media

8+ yrs LED infrastructure · World's first 360° LED screens (MCG) · OOH advertising origin story

JiaMing Ma

Co-Founder & CSO

MBA — Limkokwing University

LEDPoint SolutionsRGBshine GlobalPeppy

8+ yrs commercial LED · APAC screen operator network · Go-to-market strategy

Calvin Sui

Co-Founder & CTO

Masters IT — Monash University

Commonwealth BankMantel GroupWooliesX

System architect · 5M+ quotes & 20M+ API requests/yr · OWASP security lead

Ge Weikang

Lead Software Engineer

Computer Science

CTH Group (Axlflops)AWSEnterprise Cloud

Built DePIN with tokenization & staking · Serverless architecture · Java & React

Lin Yangchun

Software Engineer

Software Engineering

AMPEric InsuranceEnterprise Financial

9 yrs .NET · High-concurrency transactions · Batch processing optimised 1hr → 5min

Wei Zongkun

Software Engineer

Computer Science

Zheda Entel (listed)BUC BlockchainFusion Pension

10 yrs .NET · Built blockchain trading ledger · On-chain consistency & RPC integration

Apple · CommBank · AMP · RGBshine · DePIN — enterprise scale meets Web3

What we need — and what you get.

We need your help with

  • Pilot design
  • Token launch strategy
  • Advertiser intros
  • OOH industry connections

You get

  • 0.25–0.5% equity
  • Ground floor on CPP — the first measurement primitive for physical advertising since the billboard

andy@peppy.com.au

Don't look for free.

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